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Session Title: "Metaverse Panel: The Development of 3D Virtual Worlds"
Moderator: Horst Treiblmaier, Full Professor and Head of the Department of International Management, Modul University Vienna
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Session description: The metaverse is a term that recently gained a lot of attention in the mainstream media when Facebook announced its decision to rebrand itself into Meta and to focus on the development of 3D virtual worlds. However, the origins of the metaverse date back decades ago and numerous applications already exist that immerse users into augmented, virtual and mixed realities. Blockchain technology, and especially the use of NFTs (Non Fungible Tokens), promise to take metaverses to the next level by enabling the creation and sharing of digital assets and digital identities. In this panel we discuss the origins of the metaverse, its current status and its potential future development. Additionally, we highlight its capabilities that go far beyond the world of gaming and elaborate on dangers that might arise from data misuse or addictive behaviors.

Bio:  Horst Treiblmaier is a Professor in International Management at Modul University Vienna, Austria. He received a Ph.D. in Management Information Systems from WU Vienna and worked as a Visiting Professor at Purdue University, University of California, Los Angeles (UCLA), University of British Columbia (UBC), and the University of Technology in Sydney (UTS). His research interests include the economic and business implications of blockchain and the evolution of the token economy. He teaches blockchain-related topics and is a frequent speaker at academic conferences and industry events.